Blog Featured Why Is Your Cost per Acquisition Going Up? Read more → Advertising Measurement Is Optimizing for Technical Convenience, Not Business Impact Read more → Bringing Experimentation to the Ad Context Protocol Read more → The Benchmark Advertising Still Needs Read more → Timeless Truths About Advertising, Part III Read more → Timeless Truths About Advertising, Part II Read more → Timeless Truths About Advertising, Part I Read more → The W3C Is Making a Critical Mistake About Measuring Advertising Effectiveness Read more → Retail Media Networks in Focus: Credibility, Consistency and Incremental Lift Read more → Why Geo RCTs Beat User-Level Tests for Ad Sales Measurement Read more → The Cost of Testing vs. the Cost of Being Wrong Read more → MASS Analytics and Central Control Announce Global Partnership Read more → Internet Media Turns A Third of a Century Old. 2026 Promises More of the Same: Upheaval Read more → The only thing AI can't do in advertising is measure true ROI Read more → Foundational Models for MMM: Interesting, but Built on a Stable Base? Read more → The First Principle of Honest Advertising Measurement Is Independence from the Media Read more → The Compounding Power of Long-Term Advertising: A Review of the Evidence Read more → The Hierarchy of Advertising Evidence Read more → How to interpret results from a randomized controlled experiment correctly Read more → NEW WHITEPAPER: How to Design a Geographic Randomized Controlled Trial Read more → Enterprise AI is coming, and it's about to learn all the wrong lessons about marketing effectiveness Read more → Gain Market Share by Disrupting Bad Ad Measurement Read more → Advertisers seeking accurate ROAS should use large-scale, randomized geo tests Read more → Recession-Proofing Your Ad Mix: Measure Twice, Cut Once Read more → Media Companies’ Survival Depends on More Accurate ROAS Measurement Read more → Calibrating Mix Models with Ad Experiments (Webinar Video) Read more → Five Forces That Could Further Roil the Ad Industry in 2025 Read more → The only real ROAS is experiment-based, incremental ROAS Read more → ZIP Codes: The Simple Fix For Advertising ROI Measurement Read more → The Future of Measuring Advertising ROI is "MPE": Models Plus Experiments Read more →
