Marketing Mix Modeling (MMM)
Understand what drives performance—and act on it
We design and deliver Marketing Mix Models that give you a clear, current view of what’s working across channels, campaigns, and markets.
Built for decision-making, not just reporting.
Always-on MMM, powered by modern platforms
We build bespoke MMMs for clients and also work with leading solutions, including MassTer PACE by MASS Analytics, to deliver continuous, up-to-date measurement.
These systems run directly within your data environment, including native integration with Snowflake, so your data stays in place and your models stay current.
Always-on model updates and recalibration
Scenario planning and budget optimization
Direct access to model logic, assumptions, and outputs
AI-assisted analysis and recommendations
MMM becomes a live decision system, not a periodic study.
Flexible delivery: platform or managed service
We support MMM in the way that fits your organization.
Platform deployment
Always-on MMM within your data environment
Direct access for analytics and marketing teams
Scenario planning and optimization in real time
Managed service
Model design, build, and ongoing refresh
Continuous analysis and interpretation
Decision support for planning and allocation
What MMM enables
Understand the drivers of growth across channels
Quantify contribution and ROI
Identify diminishing returns and saturation
Optimize budgets across media and markets
Forecast performance under different scenarios
Connected to your broader measurement system
MMM is most powerful when integrated into a broader decision framework.
We design MMM to work alongside your other measurement approaches—feeding into planning, optimization, and executive decision-making.
Make MMM a decision system
We don’t treat MMM as a one-off analysis. We design it as an ongoing capability—connected to your data, your teams, and your decisions.