Make better marketing decisions with evidence you can trust
We help marketing teams turn fragmented data into decision systems—integrating models, measurement, and AI into outputs you can act on.
Marketing teams are not short on data.
They are short on agreement and confidence.
Signals don’t align
Metrics are precise but not reliable
Tools operate in silos
Decisions fall back on judgment
We don’t sell a single method or tool.
We build decision systems—combining models, observational data, and testing so each decision is supported by the right level of evidence.
Marketing Mix Modeling
Understand how marketing drives outcomes over time
Decision Systems & Composite KPIs
Turn fragmented signals into decision-ready metrics
Causal Lift Measurement
Test and validate what actually works
AI-Driven Marketing Intelligence
Use AI to connect data and accelerate analysis
From measurement to decision support
Our Experiment Designer platform supports causal measurement of advertising performance and integrates directly into broader decision systems.
Use it on its own or as part of a larger measurement and analytics framework.
Experiment Designer is a platform for conducting causal measurement of advertising’s incremental impact on sales.
How we work
We start with the decisions that matter most, then organize the data and signals that support them. From there, we build systems that produce clear, actionable outputs.