Proof Positive Subscribe to the Central Control Newsletter Join our growing community of marketers, media sellers, and researchers for measurement tips, expert analysis, and practical insights for using paid media experiments to demystify incremental return on ad spend (iROAS). All killer, no filler. Email Address Sign Up We respect your privacy. Thank you — but you’re not done yet.You’ll receive a confirmation email shortly. Please click the link inside to complete your subscription.In the meantime, explore the newsletter archive below, visit our blog for recent articles, or get in touch to schedule a demo. ArchiveFeel free to read through the archives. Featured articles from the newsletter are included in our blog, and third-party research is provided here. You can also follow us on LinkedIn for incremental insights. Vol. 7: Hiearchy of Ad Evidence Vol. 6: How to Design Geo RCT Vol. 3: Why Geo RCT Is Best Vol. 8: Independence Key to ROI Vol. 5: Training AI on Bad ROI Vol. 2: Recession Proof Ad Mix Vol. 4: Gain Share with RCT Vol. 1: RCT for Media Survival