Proof Positive

The Central Control Newsletter

Join our growing community of marketers, media sellers, and researchers for measurement tips, expert analysis, and practical insights for using paid media experiments to demystify incremental return on ad spend (iROAS). All killer, no filler.

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Feel free to read through the archives. Featured articles from the newsletter are included in our blog, and third-party research is provided here. You can also follow us on LinkedIn for incremental insights.