Proof Positive

Archive

Feel free to read through the archives. Featured articles from the newsletter are included in our blog, and third-party research is provided here. You can also follow us on LinkedIn for incremental insights.

Vol. 13: Timeless Ad Truths Pt. III

Vol. 10: Geo RCTs > User Tests

Vol 7 Hierarchy of Evidence Infographic.jpg

Vol. 7: Hiearchy of Ad Evidence

Vol. 6: How to Design Geo RCT

Vol. 3: Why Geo RCT Is Best

Vol. 11: Timeless Ad Truths Pt. I

Vol. 8: Independence Key to ROI

Vol. 5: Training AI on Bad ROI

Vol. 2: Recession Proof Ad Mix

Vol. 12: Timeless Ad Truths Pt. II

Vol. 9: AI Can’t Measure Ad ROI

Vol. 4: Gain Share with RCT

Vol. 1: RCT for Media Survival