Workshops & Certification
Learn to measure what advertising actually causes.
Marketing teams have more data than ever—and often less certainty about what is actually driving growth.
Central Control's workshops teach practical, evidence-based approaches to advertising measurement and experimentation. Learn how to move beyond attribution and correlation to understand the incremental impact of marketing investments.
Our programs draw on methods used by leading advertisers, technology companies, and researchers, translated into practical approaches for organizations and marketers at different stages of measurement maturity.
For Organizations
Incrementality Readiness Workshop
A 3-hour executive session on modern measurement, growth, and competitive advantage.
Designed for brands, agencies, media companies, ad-tech platforms, measurement providers, and other organizations seeking greater confidence in marketing and measurement decisions.
The session helps leadership and cross-functional teams understand the changing measurement landscape, identify gaps in their current approach, and develop practical next steps toward more rigorous, decision-ready measurement.
Topics include:
Incrementality testing and randomized controlled trials
Marketing Mix Modeling and experiment calibration
Geo experiments and synthetic controls
Always-on experimentation
Measurement strategy and organizational readiness
AI and the changing measurement landscape
Best for: Leadership teams, marketing and media executives, analytics and marketing science teams, finance leaders, agencies, media companies, platforms, and measurement providers.
For Marketers, Agencies & Growing Businesses
Know What Works: Practical Advertising Measurement
Learn how to find out whether your advertising is actually creating sales—not just taking credit for them.
Google, Meta, Amazon, TikTok and other platforms provide plenty of performance data. But their reporting doesn't necessarily tell you what would have happened without the advertising.
This practical workshop teaches marketers how to independently evaluate advertising effectiveness—without needing to become statisticians or data scientists.
Topics include:
Why ROAS and attribution can be misleading
Practical approaches to incrementality testing
Testing a new channel before committing significant budget
Knowing when to increase, maintain, or cut advertising investment
Moving from platform reporting to independent evidence
Best for: Business owners, growth marketers, ecommerce teams, agency practitioners, and consultants who want greater confidence in where they invest advertising dollars.
Why Central Control?
Central Control specializes in evidence-based advertising measurement using randomized controlled experiments—the gold standard for determining cause and effect.
Our team has experience building and applying advertising measurement systems at companies including Google, Microsoft, Amazon, IAG and other leading organizations.
Our goal is simple:
Help marketers know what works, what doesn't, and what to do next.