Retail Media Networks in Focus: Credibility, Consistency and Incremental Lift

Rick speaking at The Advertising Research Foundation’s Commerce & Shopper Intelligence conference in Chicago, May 12

Our CEO, Rick Bruner, will be speaking at the Advertising Research Foundation (ARF)'s Commerce & Shopper Intelligence conference in Chicago next month, May 12.

He’s keeping great company in his session: ARF's Chief Research Officer Paul Donato and its Senior Director of Research and Insights, Tracy Adams, PhD, talking about "Retail Media Networks in Focus: Credibility, Consistency and Incrementality."

Please let us know if you're going to attend or be in town and free for a chat. He'll be rhapsodizing about MMM on behalf our new partnership with MASS Analytics, as well as incrementality experiments, naturally.