ARF Insights Studio - RCT21: Advancing Cross-Platform ROI Analysis

Written by Rick Bruner

Webinar video.

The ARF, in collaboration with 605, Central Control and Bill Harvey Consulting, is championing a research initiative designed to establish methods for applying randomized control testing (RCT) to cross-platform advertising impact analysis.

Rick Bruner
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ARF Announces Initiative To Advance Cross-Platform ROI Analysis Through Application Of Randomized Control Trial Measurement