Join Central Control, MASS Analytics and Incrementality Insider for a 45-min webinar on how to hone and calibrate Marketing Mix Models (MMM) using advertising experiments.

In the evolution of measuring advertising ROI, after MMM and MTA comes MPE: Models Plus Experiments.

We’ll cover the fundamentals of randomized controlled trials (RCTs) for true ad lift measurement, demonstrate how experiments improve MMM, and provide actionable steps, insights and practical examples for implementing this approach.

This webinar is intended for marketers, analysts, data scientists, modelers, media buyers, planners, researchers and media sellers who wish to measure the causal effects of paid media with clinical accuracy and use that approach to improve the performance of marketing mix models.

This webinar is being hosted jointly by Central Control and MASS Analytics as a LinkedIn Live Event.

Please register here.