Offerings
Central Control offers clients peace of mind that they are optimizing millions of dollars in marketing spending based on sound science
“Best Practices Guide for Advertising Incrementality” is available as a workshop and 100+ page document.
Learn more here.
Expertise
Our expertise is how to run strong experiments to measure the true effect of advertising, at scale in the modern media environment
Support
Types of advertisers our methods support include Direct to Consumer, Retail (online+offline), Consumer Package Goods, Financial Services and more
Media
Media for our experiments include TV (addressable linear and OTT/CTV/VOD), paid search, social media, display ads and more
Modes
Our experiments modes include Intent to Treat (including cross-media plans), and Treatment on Treated (including with placebos and via “ghost ads/bids”) and more
Focus
Our tools and services focus on:
Experiment Design & Planning
Experiment Analysis & Reporting
Various mechanisms of running integrated ad experiments across multiple media spaces