About Us
At Central Control, our team is passionate about advertising and media. Advertising is the workhorse of the First Amendment and a major driver of the economy.
We know advertising works. But for years we have watched as most advertisers short-change themselves by “optimizing” spending decisions based on bad measurement.
“Incrementality” is a powerful new advertising movement where progressive marketers are demanding better science in their measurement, focusing on true causal impact using scientific-grade experiments.
New experimentation techniques for advertising — “ghost ads,” cross-channel intent-to-treat, randomized TV trials — are causing a quiet revolution, where some advertisers know a lot more about the true performance of their media investments than do many competitors.
We specialize in randomized controlled trials (RCT), the most unbiased measurement method known to science.
If ever there were a time to really know what’s working, it’s now.
Contact Us
Central Control, Inc., is headquartered in Brooklyn, NY. and conducts business through the United States and beyond.
You can contact us at: info@centralcontrol.com
Or via this form:
The Team
Rick Bruner
CEO
Before founding Central Control, he ran research and product organizations at Google, DoubleClick, Marketing Evolution and elsewhere. He is the Vice Chair (USA) for the global marketing science forum I-COM and is the founder of the influential Research Wonks community. He manages a distributed team of collaborating scientists and engineers, including teammates highlighted here.
John Chandler, PhD
Marketing Scientist
Formerly of Microsoft, Atlas and Ars Quanta, he is Professor of Marketing at University of Montana and runs Data Analytics LLC.
Gabriel Hughes, PhD
Marketing Scientist
Formerly of Google, DoubleClick and TNS, he runs London-based Metageni.
Randall Lewis, PhD
Consulting Scientist
Co-creator of influential “ghost ads” technique for ad experiments. Formerly of Google, Yahoo! and Netflix, he is chief scientist also at a startup affiliated with Nanigans.
Garrett Johnson, PhD
Consulting Scientist
Co-creator of influential “ghost ads” technique for ad experiments. He is Assistant Professor of Marketing at Boston University.
Advisors
Vadim Tsemekhman, PhD, Director of Product, WalmartLabs
Lynn Tornabene, Global Marketing Lead, Oracle Data Cloud. Previously, DoubleClick, Google, Apple
Ari Paparo, CEO and co-founder of Beeswax. Previously DoubleClick, Google, Nielsen, AppNexus
Ben Tatta, formerly co-founder and president of 605, and president at Cablevision, senior executive positions at USA Networks, ABC, IBM
Elea McDonnell Feit, PhD, Assistant Professor of Marketing, Drexel University
And others, whom we thank for their help.