Best Practices for Advertising Incrementality - Guide & Workshop

For a limited time, Central Control is offering a guide and workshop on best practices for advertising incrementality, which includes a half-day workshop to:

• Learn why marketing “incrementality” — better causal measurement with experiments — is key to competitive growth in the new economy

• Train teams of marketers, researchers and data scientists, drill into experiments for advertising ROI

• Meet Rick Bruner, Central Control’s CEO, Garrett Johnson, PhD, marketing professor at Boston University and co-creator of the “ghost ads” experiment method, and other expert presenters

• License to 100+ page guide for advertising experiments

• Focus on four modes of experiments: 1) Pause/Pulse Tests; 2) Zip Code Tests; 3) Cross-Media Intent to Treat (ITT); 4) Treatment on Treated (ToT), including with placebos and ghost ads/bids

• Discover incrementality best practices for media spaces including addressable TV, paid search, social ads, and display