Consulting Services

We provide expert consulting to help brands, agencies, and measurement firms integrate randomized controlled trials (RCTs) into their measurement strategies. RCTs are the only scientifically sanctioned method to measure true incremental effect and ergo ROI, making them essential for accurate media performance analysis. Our consulting services span the full spectrum of incrementality measurement needs.

Measurement Strategy Development

Comprehensive assessment of current measurement approaches

  • Gap analysis and opportunity identification

  • Roadmap development for integrating experimental methods

  • Executive alignment and change management support

Experiment Program Design

  • Custom experimental frameworks tailored to your business context

  • Statistical validation and power analysis

  • Implementation planning and operational guidance

  • Training and knowledge transfer

Models Plus Experiments (MPE) Integration

  • Calibration of marketing mix models with experimental results

  • Enhancement of attribution models using causal insights

  • Development of unified measurement frameworks

  • Continuous improvement processes and governance

Specialized Solutions

  • Geographic clustering for regional campaigns

  • Long-cycle measurement for considered purchases

  • Privacy-forward measurement approaches

  • Cross-channel incrementality frameworks

Consulting Engagement Models

We offer flexible engagement models to meet your specific needs:

  • Assessment & Roadmap: Comprehensive evaluation of current measurement approaches with detailed recommendations

  • Strategic Advisory: Ongoing guidance for leadership teams implementing experimental measurement

  • Implementation Support: Hands-on assistance with experiment design, execution, and analysis

  • Training & Enablement: Knowledge transfer to build internal capabilities

All engagements are tailored to your specific business context, organizational structure, and measurement maturity.

Why Central Control Consulting

Our consulting team brings unparalleled expertise in experimental design and marketing measurement:

  • 25+ years pioneering causal measurement methodologies

  • 500+ experiments designed and executed for Fortune 500 brands

  • Billions of dollars in optimized marketing spend

  • Cross-industry experience spanning retail, CPG, financial services, technology, and more

Led by veterans from Google, Microsoft, Amazon, and Adobe, our team understands both the theoretical foundations and practical challenges of implementing experimental measurement at scale.