Central Control helps companies measure the true ROI of ad campaigns with incrementality experiments that are easy to plan, execute, understand, and apply.

We solve that key problem for advertisers, media companies, agencies, MMM shops, measurement firms and any other companies interested in getting the right answer to that question.

Our platform, Experiment Designer, enables high-quality randomized controlled trials (RCTs) to accurately gauge the effectiveness of paid media. We also offer training, consulting services, bespoke measurement, marketing mix model (MMM) calibration, and custom solutions.

Experiment Designer is currently in Private Beta. Book a Demo to learn more.