Is your advertising working?
Dare to know.

Central Control is a leader in the “incrementality” movement, helping advertisers dramatically improve ROI through randomized experiments.

“Best Practices Guide for Advertising Incrementality” is available as a workshop and 100+ page document.

Learn more here.

Central Control is co-producing a seminal industry study, “RCT21,” with the Advertising Research Foundation, Horizon Media, Merkle Dentsu, 605 and BHC, demonstrating cross-media randomized experiments for better ROI.

Learn more here.

“Best Practices Guide for Advertising Incrementality”
is available as workshop and 100+ page document.

Learn more here.

Central Control is co-producing a seminal industry study with the Advertising Research Foundation and others, “RCT21,” demonstrating cross-media randomized experiments for better ROI.

Learn more here.

Advertising works.

It’s measurement that’s broken.
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Most advertising investments underperform.

That’s because measurement is flawed, so optimization is wrong. Correlation is not causation. Experiments are the missing ingredient.
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Central Control.

Ad experiments done right, made easy.
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We help advertisers measure ad performance more accurately.

We do so with tools and services to better run ad experiments at scale. Media types include TV, search, social, display, video and more.
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Sound science is key.

Now more than ever, business growth and market-share advantage depend on experiment-based proof of what’s working in the marketing mix, not merely statistical inference.

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Is your advertising working?Dare to know.

Is your advertising working?
Dare to know.