Turn Ad Performance Certainty Into Market Advantage

Central Control helps companies measure the incremental ROI of ad campaigns with paid media experiments that are easy to plan, execute, understand, and apply.

Our platform, Experiment Designer, enables high-quality randomized controlled trials (RCTs) to accurately gauge the effectiveness of paid media. We also offer training, bespoke measurement, marketing mix model (MMM) calibration, and custom consulting.

Experiment Designer is currently in Private Beta.
Book a Demo to learn more.

Experiment Designer is a platform for conducting
randomized controlled trials (RCT) of media.

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Timely updates and research on paid media experiments and incrementality measurement.

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Advertising
works.

It’s measurement that’s broken.

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Most advertising investments underperform.

That’s because measurement is flawed, so optimization is wrong. Correlation is not causation. Experiments are the missing ingredient.

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📘 Download our new 50-page technical paper on incrementality "How To Design A Geographic Randomized Controlled Trial"
for the most accurate measurement of ad impact on sales Get the technical paper →