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The only thing AI can't do in advertising is measure true ROI - Make it stand out “You’re going the wrong way, dammit!” (The Poseidon Adventure, 1972) https://www.centralcontrol.com/news-posts/2025/11/12/foundational-models-for-mmm-interesting-but-built-on-a-stable-base monthly 0.5 2025-11-12 https://images.squarespace-cdn.com/content/v1/5bbcd2bee4afe966a0f0720c/f9ee0c41-fbe1-41bf-ba0e-9af93e4df076/ChatGPT+Image+Nov+12%2C+2025%2C+02_10_13+PM.png News Posts - Foundational Models for MMM: Interesting, but Built on a Stable Base? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.centralcontrol.com/news-posts/2025/11/12/the-first-principle-of-honest-advertising-measurement-is-independence-from-the-media monthly 0.5 2025-11-12 https://images.squarespace-cdn.com/content/v1/5bbcd2bee4afe966a0f0720c/d9b9c398-e42a-44de-b220-1620b7130f3d/Worlds+Best+Cup+of+Coffee.png.jpg News Posts - The First Principle of Honest Advertising Measurement Is Independence from the Media - 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