Getting to the heart of why and how advertising really works is incredibly difficult. Central Control seems to be on to the most scalable solution to this problem I’ve seen.
I’m very excited about what Central Control is doing in this space. They’re building a solution that the industry needs, with a stellar team of players. We look forward to partnering with them once they’re live.
Eric Picard, VP Product Management, Pandora
True RCT is the backbone of world-class ad measurement, but the industry desperately needs a scalable RCT solution. Central Control can be a platform upon which ad measurement vendors, agencies, and even in-house brand teams build their technology.
Chris Kelly, CEO/Co-Founder, Survata
As a staunch advocate for randomized controls for ad measurement, I’d love to see Central Control succeed. RCT is a great way to achieve measurement while also maintaining consumer privacy.